First define the audience: service team, purchasing professionals or adult guests. Establish city, date, language, duration and number of participants before selecting expressions.
A proposal may combine origin, production, label reading and sensory comparison. Plan water and spittoons, with voluntary participation. Javier’s availability and the budget are confirmed after the enquiry.
A format built around one objective
For service teams, prioritise explaining origin and answering questions. For buyers, compare documentation, uses and terms. For adult guests, build an accessible, voluntary experience. These audiences do not need the same script.
The preparation behind the session
Agree products, glassware, water, spittoons, space, language and duration. If food is involved, coordinate ingredients and allergens with the kitchen. Confirm responsibilities and terms in writing before announcing the session.
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